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Disney Shopping AddictionIs Disney finally cracking down on resellers and personal shoppers?  According to the Orange County Register, Disney has quietly been penalizing those who resell merchandise from the parks.

Personal shoppers and resellers have become more prevalent in the Disney community in recent years.  The Disney marketing machine has created a frenzy around many limited release items ranging from $30 popcorn buckets to $400 purses.  Some people have chosen to capitalize on this new trend of Disney collectors and will buy up all of the inventory they can so that they may sell it at an unbelievable profit.

Personal shoppers are a little different than the resellers.  Generally a personal shopper has an order from a client who can’t be at the parks (like myself in Toronto) when these items are released.  They are buying for clients with a standard mark up that is established before the shopping takes place.  For example, a personal shopper would use their annual pass for a 10%-20% discount on the item and then will sell it to you for 10%-20% above the regular price.  It’s expensive, but not astronomical.  A reseller will do the same and charge multiple times the regular price depending on how ‘hot’ the item is.

Disney has apparenlty started cancelling the annual passes of some who participate in these practices in Disneyland.  The Orange County Register spoke with Samantha Cudnohufsky, an Annual Passholder who had a small personal shipping business. She received a letter recently advising that her Annual Pass had been revoked for a year.  In a phone call a few days later she was told her “pass was revoked because [she] was purchasing items, selling them and making a profit against Disney.”  

Disney clearly states in the pass holder terms that “benefits and discounts are for personal use only and may not be used for any commercial purpose including, without limitation, to obtain or purchase items or services with the intent to resell such items or services.”  

So far this has been reported in Disneyland, but I am hopeful they start the crack down on Walt Disney World as well.  I have written about this before, read my blog about why you shouldn’t buy from eBay here.

Maybe then I’ll find a Haunted Mansion Dooney Satchel that I really don’t need.

What are your thoughts on this?  Have you used a personal shopper or bought merchandise from eBay?

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